Blog - Fusion Ideas

Improving Results from Paid Search Recruitment Advertising

Why is search engine marketing important to healthcare recruiters? Search engines continue to send the lion’s share of visitors to hospital career websites according to Fusion’s Advanced Analytics. And, most RNs surveyed by Fusion Marketing Group said that they would use search engines to start their job search journey. As a certified Google Partner, Fusion Marketing Group has a direct Read More

Searching For Your Own Jobs on Google & Indeed?

If so, there’s a good chance that your check-ups might be hurting your results. Here are some things we’ve learned along the way and think are important for you to consider when designing your healthcare recruitment marketing strategy. WE KNOW: Google’s page one results are influenced by your personal search history Once you incorporate search engine marketing into your healthcare recruitment plan, you Read More

How Northeast Georgia Health System Recruited RNs to Gainesville, GA

Northeast Georgia Health System (NGHS) is a not-for-profit community health system. It consists of two hospitals –Northeast Georgia Medical Center Gainesville (Georgia’s #1 Hospital by CareChex®), a Level II Trauma Center with 550 beds and Northeast Georgia Medical Center Braselton with 100 beds, as well as the Northeast Georgia Physicians Group with over 250 Physicians, Physician Assistants and Nurse Practitioners, along with Read More

Turn your hospital career website into a job board that you own.

Why compete on the job boards for candidates when most RNs are coming directly to your hospital website to search for jobs! For several years, recruiters have wrestled with the question of what advertising channels were really driving candidates and hires to their career website. The data from most applicant tracking system drop down menus indicated that applicants selected “career Read More

We have an idea….

Welcome to Fusion Ideas…. We’re constantly digging through our client’s data and continuing to conduct primary research studies, so we thought this would be a good place to share our ideas with you! There was once a time when advertising in print was the only solution recruiters had for finding RNs and healthcare professionals to fill open positions. Those days Read More

RN Job Search Survey

The Top 10 Takeaways from Fusion’s RN Job Search Survey indicate that most nurses already have a short list of employers that they would like to work for and that they visit those facilities’ career websites first when looking for a new job. The details of the job and the unit are most important to RNs, however, relevant information about Read More

Where do RNs search for jobs?

Fusion’s Research and Analytics reveal surprising results. Fusion Marketing Group’s Advanced Analytics has tracked over 4 million visits to hospital career websites and we’ve learned that 9 out of 10 healthcare professionals bounce away from hospital career websites without even starting an application. We decided to find out why. To explore the why’s behind the big data, we conducted a Read More