Market Research

Better Decisions = Better Results

Fusion Marketing Group’s Market Research studies provide the insights needed to create effective recruitment marketing programs for healthcare recruiters. We represent the voice of the candidate in an objective way to take the guesswork out of day to day decisions and strategic direction. Market research works hand in hand with Fusion Advanced Analytics and provides a blueprint to guide all we do.

Groundbreaking Insights for Healthcare Recruiters

Since 2010, Fusion Marketing Group has invested more in proprietary market research to learn about how healthcare clinicians go about changing jobs.  We’re talking to nurses, physical therapists and physicians through surveys and one-on-one, in-depth interviews to stay current on what these professionals are looking for in a job, how they go about finding their next employer and what we can do to improve their job search experience. What we learn helps us to create effective recruitment marketing programs for our clients.

There simply isn’t a recruitment marketing agency that knows more about the clinician’s job change journey than Fusion.

Physician Survey

Physician Survey

Explore the findings of a survey of 340 physicians. The purpose of the study was to explore the job search habits of physicians

RN Studies

RN Studies

We are continually in touch with RNs to learn all we can about how they look for jobs. Here are the Top 10 Takeaways from our surveys.

Physical Therapist Survey

Physical Therapist Survey

Explore the findings of a survey of hard to recruit rehab professionals. The purpose of the study was to explore the job search habits of this audience.

Coming Soon!

Coming Soon!

Gaining share of mind among passive audiences. Stay tuned for updates on our next healthcare recruitment market research studies.

Fusion’s Research Panels will launch in 2018 offering healthcare employers the opportunity to ask quick questions among a sample panel including RNs, Physical Therapists and Med Techs.

Research Services

Research Services

Fusion Market Research methodologies are supported by the latest techniques and platforms in market research, including online surveys, focus groups and panels.

  • Surveys
  • Focus Groups
  • In-depth Interviews

Check out our findings and contact us to learn more about how market research can make your recruitment marketing program work smarter and produce better results.