Who We Are

We eat, breathe and sleep healthcare recruitment. Through breakthrough thinking and our proprietary data-driven approach, we drive results with our unique understanding of the complexity of healthcare recruitment.

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Projects Delivered
Satisfied Clients
Winning Awards

Our Services

You can work with numerous self-service platforms or old-school advertising agencies, OR you can work with Fusion. A partnership with us means a dedicated, experienced account team anticipating every challenge and uncovering your opportunities to recruit more qualified clinical professionals.

Your Fusion account team will provide end to end strategic solutions.

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Websites

  • Career Website
  • Landing Pages
  • Dynamic Content

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Re-engagement

  • Short form
  • Autoresponders
  • Retargeting banners
  • Remarketing emails
  • CRM tool

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Search Marketing

  • Paid Search
  • Vertical Search
  • Natural Search

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Key Initiatives

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Other Paid Marketing

  • Email
  • Direct Mail/Offline
  • Online Display
  • Job Postings

The bottom line is we understand your unique challenges and are ready to implement customized solutions that we know will work. Contact us today and let’s get started!

"From the very first event we organized through Fusion, the quality of the RNs we interviewed was phenomenal. We’ve been able to hire more experienced nurses with a smaller budget. The value of Fusion’s analytics and strategic planning has made our recruiting team shine."

Darla K. Burton, HR Director and Director of Physician and Associate Recruitment, Mary Washington Healthcare

From The Blog

Recruitment Marketing: Search Jobs on Google or Indeed

Searching For Your Own Jobs on Google & Indeed?

If so, there’s a good chance that your check-ups might be hurting your results.  Here are some things we’ve learned along the way and think are important for you to consider when designing your healthcare recruitment marketing strategy.

WE KNOW: Google’s page one results are influenced by your personal search history
Once you incorporate search engine marketing into your healthcare recruitment plan, you may be anxious to search for your own ads, websites and nurse recruitment job listings. But resist the urge because it can be counterproductive! Google’s page one results are influenced by your personal search history

Not to get too technical, but…Google uses a series of algorithms to analyze and then determine which results you want. Google’s algorithms can now assess your previous searches and the results you attained, your web history and your Google+ information. All of this is done to provide you with more relevant results. That’s why if you search your own hospital, websites and online advertisements regularly, they will most likely be listed on page one of your search results: Therefore, determining the effectiveness of your search engine marketing plan using this method is impossible.

WE KNOW: You may inadvertently lower your paid search advertisement score.
You’re excited and you want to see your paid search ad for nurse recruitment. You don’t click because you know that costs money, but by not clicking you’ve indicated to Google that your advertisement is ineffective. Once your ad is considered ineffective, your advertisement’s quality score suffers which is detrimental to your recruitment marketing plan.

WE KNOW: Indeed.com
According to Indeed, each month approximately 200 million people visit their site, and every second a little more than eight new jobs are added to their search engine. With all of these visitors and the constant addition of new jobs, your recruitment marketing needs to be right on target.

Just as with Google, avoid searching your own healthcare recruitment advertisements on Indeed.com because it uses an algorithm that is very similar to the one they use.

At Fusion Marketing Group, we have one thing on our minds, healthcare recruitment. We concentrate on creating each of our clients a custom-designed search engine marketing plan, working hard to improve your online presence so you don’t have to.

How Northeast Georgia Health System Recruited RNs to Gainesville, GA

Northeast Georgia Health System (NGHS) is a not-for-profit community health system. It consists of two hospitals –Northeast Georgia Medical Center Gainesville (Georgia’s #1 Hospital by CareChex®), a Level II Trauma Center with 550 beds and Northeast Georgia Medical Center Braselton with 100 beds, as well as the Northeast Georgia Physicians Group with over 250 Physicians, Physician Assistants and Nurse Practitioners, along with other clinical staff at more than 80 locations.

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We have an idea….

Welcome to Fusion Ideas…. We’re constantly digging through our client’s data and continuing to conduct primary research studies, so we thought this would be a good place to share our ideas with you!

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